Project "CYCLES"
The project centers on creating visual aids for the book "Cycles: The Simplest, Proven Way to Build Your Business" by Bryan Cassady. These visual aids aim to enhance the understanding and retention of key concepts, aligning with the author's vision of seamlessly integrating theory and practice of innovation.
Challenges Addressed
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Clarity and Simplicity
Ensuring complex concepts are conveyed in a simple, understandable manner.
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Balancing Aesthetics and Functionality
Striking a balance between visual appeal and effective communication.
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Maintaining Consistency
Meeting Author Expectations
Ensuring a cohesive style and tone across all illustrations for coherence.
Collaborating closely with the author to fulfill their vision, potentially requiring revisions.
Approach and Execution
The project commenced with the development of an organic line illustration style, chosen to align with the author's objectives. Each illustration serves as a visual representation of the book's ideas, facilitating optimal communication with readers. By employing organic lines and carefully selected colors, the illustrations are both bold and attractive, enhancing the overall aesthetic.
Scope of Work
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Book Cover Design
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Chapter Visuals: conceptual illustrations and infographics.
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​Conceptual Illustrations: Depicting abstract ideas and themes through visual metaphor and artistic interpretation.
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Infographics: Presenting complex information in a clear, concise, and visually engaging manner.
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Each illustration serves to convey a specific lesson or concept, contributing to an engaging and memorable learning experience for readers.
Cover Design
Multiple cover designs were created for the book " Cycles" and after numerous discussions with the author, the final design was selected.
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Few Iterations of cover design:
Final Cover Design
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The book cover captures the essence of "Cycles", showcasing the ABCS of innovation for cultivating and nurturing ideas that yield sustainable long-term results for innovators.
Chapter Visuals
The chapters visuals are divided into conceptual illustrations and infographics. Some of the examples from these two are as follow with their context.
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Conceptual illustrations
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Example 1: Illustration describing "We" and "Me" culture
A "We" culture facilitates a shared focus on getting the job done. It promotes support within the team to ensure that goals are achieved. In a "Me"culture every team member is focused on self-interest and working towards their own goals. No matter how talented its individual members, a Me culture will always be less effective than a We culture where efforts and resources are focused and coordinated.
Example 2: Shoot your Puppies and move on
Describing Why killing ideas is as important as building new ideas and how to do it.
Example 3: Myth: Innovation is just about Big Ideas
We believe in big ideas because we tend to see only the result of the innovation process, so it is easy to believe in overnight successes. We do not see the whole process with the changes of direction and back-tracking, which led there.
Example 4: Archimedes Eureka Moment
Big Idea is not generally a single light-bulb moment gained everything becomes clear. Instead there are many smaller insights gained over time through refinement and sheer hard work.
Infographic
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Example 1: Jobs to be done (JTBD)
Below Infographic is an example of organising the ideas. To begin, one should list all the JTBD for conceptual or existing product which should be think in terms of functional, personal(emotional), and social jobs.
Example 2: What is Innovation
Innovation is the ability to create value and capture value'
The book got published in 2021 and it is now available at www.thecyclesbook.com